The spout on the lid has no kind of top that seals, so I do not love to take it in the subway, but I love it that it is so sealed that I can quickly go to meetings without worrying about spilling. The bottles are easy to carry thanks to the signature Flex Cap, a soft and comfortable strap that moves flexibly with the bottle while you swing it back and forth, and all products are coated in a non-slip finish, so you never drop a whole jug of water on yourself and make a mess. Thirdly, it does not retain the smell of what I poured into it, which is important, because I do not want to have any references to yesterday's mussel chowder in today's butternut pumpkin soup. I mean, I suppose this is a weird way of saying it, but when I drink from mugs and travel mugs, I always feel like traveling in a way that I don't want to be once I get into work and settle down for the day. In the end, I fill it several times a day, since I always drink plenty of water, but never because my drink became lukewarm after a few minutes of sitting. Second, vacuum insulation is effective to keep the liquid hot for hours — almost as hot as when leaving the hob, no joke — even if I have a late lunch. During the past few years at my university held this bottle falling down decement stadium stairs, falling from desks in a crowded room, and the one time that it slipped out of my hands and rolled well 60 feet before stopping at the bottom of a hill. Among the usual desperate requests for abandoned phones, IDs and apartment keys, it was the anxious cries caused by the loss of an unexpected possession — a hydro-bottle — most often found on the back as the subject of sympathetic cyber patters. It is not the first time a generation has claimed a water bottle for themselves; water bottles have been used for years for social jockeying in American culture. You do not have to go too long Hydro Flask-less, because the company offers a lifetime warranty on all its products (except for the cooler bags and bottle loops, which have a five-year warranty). But since most of these bottles are made by companies that explicitly sell camping supplies, you feel different from showing your new Tiffany bracelet or Tatcha face spray. Beyond the great insulation, I also like that the mouth of the bottle is wide enough to accommodate ice cubes and that the lid has a cute little handle for portability. It is mainly intended to seal the rim around bottles and cans and help keep them cool and tight in place, but it also doubles as a non-slip coasters when you use it as a coffee mug or beverage glass. Hydro Flask will inevitably make room for the next water bottle trend (I cross my fingers, it's these old school round canteens), but pretend not to worry about the brand while I buy the brand. “Hydro Flask was launched as an outdoor brand, and our main consumer remains active, on the road, people who love nature and care very much about it,” the Hydro Flask team told me via email. They became aware of the trend about two months ago and say that they love when someone wants to use a reusable water bottle, and when they “have a little fun and express themselves in doing so. For aesthetically thinking, s'well bottles have tons of designs that make the bottles look like they were made from materials such as marble or wenge wood. Amid a general trend of consuming more water and the rise in athleisure-style, Naglene rolled out a range of bright water bottle colors, turning his product from outdoor equipment to fashion accessory. The popularity of the mainstream came from a confluence of trends, says Galiana, from the popularity of drinking on the go (thanks, Starbucks), to the cultural pressure to stay hydrated, to the rise of “athleisure”. The stainless steel container does a great job in chilling and carbonated before you are ready to drink, which helps to preserve the crisp, fresh taste that cask beer drinkers enjoy. And in recent decades, the right water bottle — strange, but not unknown to those of us who attended high school at that time — has been a great part of the semiotics of youth. Maybe you went online at this point to see for yourself what the hype is all about — just your (gross, lukewarm) water at the price tag of this vacuum solie.