7 tips to get the smallest possible minimum order quantity
You are launching your first product and want to test the market with a small order quantity? No problem. We will tell you how you can convince manufacturers of a small quantity with a few tricks.
1) Professional presentation
Show yourself from your best side. Nothing is more unattractive for a manufacturer than a customer who is not familiar with his product, does not own a registered company and has not yet established a sales channel to sell his first products.
If you request a concrete order directly with your inquiry, this appears to be much more serious and can justify a smaller starting quantity.
The less customization you require, the smaller the quantities the factory can offer. Each further individualization means a high additional effort for the factory. Not only do complex details have to be clarified, but workers often also have to be trained for the new production steps. Therefore, the factory must usually set the quantities higher, because otherwise an order is not worthwhile and means a loss.
Manufacturers often have their own designs which they can offer and individualize. This reduces the MOQ, as the amount of work involved is significantly lower. Nevertheless, these designs can be individualized by printing your own company logo.
3) A printed logo is ok
You have every right to demand accuracy and detail. But the more accurate and specific, the more control is required. And heavy control is not something that low-volume orders normally receive from professional suppliers.
If you insist too much on tailor-made Pantone colors, extra packaging, yarn dyeing or even changing shapes, your minimum order quantity will be brought into an elaborate range.
4) Sampling process
Do you already have a final sample of your product that can simply be copied? This makes it much easier for the factory as there is no need for complicated fine-tuning of all details. A sample says more than a thousand words.
Of course, this also applies vice versa. Whenever you start from scratch and require the supplier to provide his interpretation of the initial sample, the more friction the supplier will have, willing to offer a small order quantity and produce the order precisely.
5) Avoid long communication
This point is closely linked to point one. Be well prepared and get to the point. Give the factory all the information it needs. An eternal back and forth in a long mail communication is deterrent and unprofessional. You don't want the factory to regret working with you.
6) Response Time
Show high interest and avoid long waiting times between each step. A reputable manufacturer has a fixed price and will not be put under pressure by it. He will probably just be annoyed and less willing to accommodate you.
Due to long waiting times, the following additional disadvantages can arise:
- Prices are usually only valid for 4-6 weeks and can change considerably afterwards.
- The material which was still in stock when the offer was made is no longer available. You have to look for an alternative.
- In the meantime, the factory has received a large order and can no longer accept yours.
7) Price and payment
In order to compensate the small profit of a low order quantity the factory can set the unit price a little higher. If you push the price too hard you risk the rejection of the factory or at least a loss of quality.
In order to convince the factory of the small MOQ, a quick advance payment can be of great advantage. Thus, the manufacturer has at least the certainty that you are serious and don’t jump off right before starting the production.