Article

Prompting 101: How to Get Better Results with AI-Powered Supplier Discovery Tools

When using supplier discovery platforms like Matchory, specific, detailed prompts ensure accurate supplier matches. This guide provides a straightforward framework for creating effective AI prompts specifically for procurement scenarios.

Woman prompting on her computer

The gap between AI evaluation and implementation remains substantial in procurement. 92% of CPOs focused on planning and evaluating generative AI capabilities last year, while only 37% actively tested or deployed these tools.

Despite clear financial benefits, such as ROI increases of up to 50% (as reported by procurement teams using GenAI), many organizations still face an implementation gap. These results hinge entirely on how effectively users communicate with AI systems. In fact, studies show that well-crafted prompts deliver 39% higher relevance and 31% better output quality compared to basic inputs.

In digital procurement platforms, where supplier search accuracy directly impacts cost and efficiency, prompt writing becomes a critical skill.

Why Prompt Writing Matters in Procurement

AI-powered tools like Matchory work by interpreting the text you enter—your queries, filters, and descriptions—to understand what kind of suppliers you're looking for. Instead of manually browsing through endless directories or search engine results, the AI analyzes your input, matches it against millions of supplier profiles, and returns the most relevant results.

But here's the catch: the quality of those results depends entirely on how clearly you communicate your needs. Many procurement professionals aren’t yet familiar with how to “talk” to AI, what to include in a prompt, how specific to be, or which keywords truly matter. That often leads to vague searches, incomplete matches, or missed opportunities.

What Is Prompting?

In the world of AI, a prompt is the input or query you give to the system. Essentially, how you describe what you're looking for. In supplier discovery platforms like Matchory, prompts might include keywords, product specifications, certifications, locations, or industries.

Think of prompting like briefing a sourcing agent. If you just say, “I need textiles,” you’ll likely get overwhelmed with irrelevant options. But if you say, “I need organic cotton textile suppliers in Turkey with GOTS certification, specialized in apparel,” the agent can act much more precisely. The more context you provide, the better the outcome.

Key Application Areas

Prompt quality particularly matters in these critical procurement scenarios:

Supplier Discovery: Precisely crafted prompts help AI identify new suppliers with exceptional accuracy, delivering three times more relevant results than traditional search engines.

Contract Management: Vague prompts generate vague AI responses. When analyzing contracts or creating legal documents, precision becomes essential for risk management and compliance.

Negotiation Preparation: AI can model various negotiation scenarios, examine arguments and counterarguments, and suggest optimal approaches (but only with contextually rich prompts).

Understanding Keywords

At the core of any effective AI-powered search is a simple but powerful concept: keywords. These are the terms you use to describe what you're looking for: products, materials, certifications, industries, and more.

But not all keywords are created equal. There’s a big difference between using a basic keyword and a more detailed, long-tail query.

Basic keywords are broad and general; long-tail queries are more specific and provide context. The more detail you provide, the more accurately the AI can match you with relevant suppliers.

For example:

  • Keyword: Plastic supplier
  • Long-tail query: ISO-certified plastic injection molding suppliers in Eastern Europe for automotive components

Prompting Framework: A Simple Formula

Creating effective AI prompts starts with a basic structure. The foundation follows a straightforward pattern: "Act as a [ROLE], perform [TASK] in [FORMAT]". This approach allows procurement professionals to communicate their needs precisely.

Rather than vague requests like "Find suppliers for injection molding," a stronger prompt might read:

"Act as a sourcing specialist and identify potential suppliers for high-pressure injection molding components that meet ISO 9002 certification, are located in Southeast Asia, and can handle monthly orders of 10,000 units. Present the results in a comparison table with pricing ranges, lead times, and quality certifications".

In general, effective prompts require five key elements:

  • Task. Specify exactly what you need the AI to accomplish
  • Context. Include relevant background information about your procurement situation
  • Examples. Provide sample outputs when helpful
  • Persona. Define the expert role for the AI to adopt
  • Format. Specify how you want information presented

Before You Prompt

Before you even start using AI-powered solutions like Matchory’s supplier discovery tool, the most important step is clarifying your own requirements. Many sourcing challenges come not from poor prompts, but from unclear internal alignment. If you’re unsure what material you need, what the end product is used for, or which certifications matter, the AI won’t know either.

Great prompting starts with great preparation.

To set yourself up for success, ask yourself (or your internal stakeholders):

  • What exactly are we sourcing? (Be specific—include materials, dimensions, or manufacturing methods if relevant.)
  • What is the product used for? (Industry context helps guide the AI to relevant suppliers.)
  • Are there mandatory certifications or quality standards?
  • Do we have geographic preferences or restrictions? (e.g. EU only, nearshoring, or avoiding certain regions)
  • What’s the expected order volume and lead time?
  • Any red flags or deal-breakers? (e.g. suppliers using certain materials, lacking compliance, etc.)

Once these inputs are clear, you’ll be ready to use Matchory’s AI and get the high-quality matches you’re looking for.

Supplier discovery function of Matchory

After a search is activated, you can further refine your results by applying specific filters such as quality, cost, sustainability, and certifications. Matches of suppliers will then be dynamically rematched according to your selected criteria, ensuring that you find the best possible fit.

Avoiding Common Prompting Mistakes

Even with proper framework knowledge, procurement professionals often encounter common pitfalls when creating AI prompts. Understanding these mistakes significantly improves communication with AI systems during procurement processes.

Vague or broad prompts. Something like “supplier for electronics" (vague) or “textiles” (broad) should be avoided.

Information overload. Cramming too many questions or requirements into a single prompt. This overwhelms the AI, leading to incomplete or scattered responses. Break complex queries into smaller, focused prompts instead.

Context vacuum. Many procurement professionals omit critical background information. Providing context about your company needs or procurement scenario leads to more targeted outputs.

Unrealistic expectations. Equally problematic is expecting AI to understand nuanced procurement strategies. These systems don't truly understand language as humans do, they generate responses based on learned patterns. For complex procurement concepts, results might be incomplete or inaccurate.

Lack of testing. Neglecting to test and iterate your prompts limits effectiveness. Every AI tool processes information differently, and through testing, you'll better understand what works for your specific procurement needs.

Matchory-tips

Matchory’s AI is designed to work with both natural language inputs and structured filters, meaning your results improve dramatically when you use both effectively. Here’s how to prompt smarter inside Matchory:

  1. Combine Prompts with Filters. Don’t rely solely on keywords or free-text prompts. Use Matchory’s built-in filters—like country, certifications, production capabilities, or company size—alongside your prompt.
  2. Start Broad, Then Refine. AI is best used iteratively. Begin with a broader prompt to explore the supplier landscape, then refine based on what you learn.
  3. Save Prompt Patterns That Work. If a certain prompt format yields great results, save it. You can reuse or adapt it for similar sourcing needs later.
  4. Use Past Descriptions as Templates. Look at successful past sourcing projects and extract the language you used to describe requirements.

Prompting Is a Sourcing Superpower

Effective prompt writing delivers substantial value for procurement teams. In supplier discovery, how you ask is just as important as what you ask for. Writing clear, structured, and context-rich prompts can significantly improve the relevance, quality, and speed of your AI-powered searches.

When you combine good prompting with Matchory’s powerful filters and data intelligence, you’re not just searching—you’re sourcing strategically.

Ready to try?

Use what you’ve learned here and try writing a new, improved prompt in Matchory today. Need a hand? Our Customer Success Team is always happy to review your prompt and help fine-tune it to get the best results.

Coming up next: we’ll dive into how to craft high-impact prompts specifically for automotive manufacturing inside Matchory. Stay tuned!

Target Audience:

Procurement Professionals & Category Managers

Duration:
45–60 minutes

Date:
July 17, 4–5 PM

Topic:

How can solid cost data be combined with a targeted supplier strategy to achieve sustainable savings?

In this compact webinar, we’ll demonstrate how procurement professionals and category managers can achieve better negotiation outcomes through a strong understanding of cost structures and systematic supplier evaluation.

Using a practical use case – the renegotiation of a (e.g., CNC best cost countries) – we’ll show how data literacy and strategic planning go hand in hand. You’ll receive concrete recommendations for action.

Learn more

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